An e-commerce company based in the UK specializing in Christmas-lighting products approached Spigital and wanted to increase their sales during the Christmas period through a paid advertising campaign on Facebook and Google. They had tried paid campaigns earlier, but did not get the desired results. They wanted to understand what we will be able to offer, to help them improve sales.
The objective of the campaign was to increase the sales of the client’s Christmas-related products through paid advertising on Facebook and Google. Spigital aimed to achieve this by running targeted campaigns to reach potential customers and optimizing the client’s website to increase conversion rates.
- The client’s website had a complicated checkout flow.
- The brand did not have a presence on Google Merchant Centre.
- Analytics was not set properly, so we did not have any historical data to build on.
- Though the client had a Youtube Presence, they did not have any focussed promotion video.
Performance Max Campaign for E-Commerce
“There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” – OLIVER SANDERO
Spigital’s strategy led to significant improvements in the client’s sales and revenue during the Christmas period. The paid advertising campaign on Facebook and Google reached the target audience effectively, resulting in increased traffic to the client’s website. The website conversion optimization also led to higher conversion rates and more sales.
The campaign generated a total of £150,000 in revenue, which was a 25% increase from the previous year’s Christmas period. The client was thrilled with the results and continue to work with us.
The successful paid advertising campaign on Facebook and Google, combined with website conversion optimization, helped the e-commerce company based in the UK increase their sales during the Christmas period. The comprehensive strategy devised by Spigital and its effective execution resulted in a significant increase in revenue, highlighting the importance of paid advertising and website optimization in driving sales for e-commerce businesses.