10 Key Recommendations for Website Owners to Navigate Google’s March 2023 Core Update
On March 15th, 2023, Google released its highly anticipated March 2023 Core Update, marking the first update since the September 2022 Core Update. This update brought significant rank fluctuations to many websites, leaving businesses and website owners struggling to understand how their search engine rankings had been impacted and how to improve their website’s performance.
At Spigital, we closely studied the impact of the March 2023 Core Update and analyzed the rank fluctuations to identify the key changes made to Google’s algorithm. Our findings led us to create a list of 10 recommendations for businesses and website owners to consider, helping to make their website more affable to the algorithm update. By following these recommendations, website owners can not only survive but thrive in the wake of the March 2023 Core Update.
10 Recommendations to Make Your Website More Affable to the March 2023 Core Update
- Evaluate from a user’s perspective: It’s essential to put yourself in the shoes of the reader and consider what information would be most valuable to them. Think about what questions the user might have, and try to address those in your review.
- Demonstrate your expertise: Show that you are knowledgeable about the subject matter, whether as an expert staff member, a blogger, or an editorial staff member at a news or publishing site. It’s important to establish your credibility so that readers trust your review.
- Provide supporting evidence: Use visuals, audio, or links to reinforce the authenticity of your review and demonstrate your personal experience with the product or service. This will help readers better understand the product and decide whether it’s right for them.
- Share quantitative measurements: Discuss how the item measures up in various performance categories, helping readers make informed decisions. For example, in a smartphone review, you could discuss battery life, camera quality, and processing power.
- Highlight unique features: Explain what sets the product or service apart from its competitors. This will help readers understand the value proposition of the product and why they should choose it over other options.
“Digital marketers, just like spiders, need to constantly weave and optimize their web to attract the most valuable prey – organic traffic. Staying up-to-date with the latest SEO tactics is crucial for a successful catch.”
– THE WAY OF THE SPIDER
- Cover comparable options: Discuss alternatives and make recommendations for specific uses or circumstances. This will help readers understand the full range of options available to them and choose the one that best fits their needs.
- Discuss benefits and drawbacks: Base your analysis on original research and personal experience. Be honest about both the positive and negative aspects of the product or service.
- Describe product evolution: Explain how a product has improved over time or addressed previous issues. This will help readers understand how the product has evolved and whether it’s worth investing in the latest version.
- Focus on key decision-making factors: Prioritize the most important factors based on your expertise. For example, in a car review, you might prioritize fuel economy and safety.
- Include useful resources: Provide links to additional resources (either your own or from other sites) to help readers make informed decisions. This could include links to product manuals, customer reviews, or other relevant resources.
In an industry where change is the only constant, businesses must adapt to the latest trends and algorithms to remain competitive. At Spigital, we not only keep up with the latest changes, but we take inspiration from nature itself. By studying the way spiders build their webs, we have developed innovative digital marketing strategies that can help businesses catch more than just the attention of their audience. With our bio-mimicry approach, we can optimize your website to catch the right traffic and generate more leads than ever before. Trust Spigital to help you navigate the ever-evolving world of digital marketing.