Trends
In today’s digital age, search engines play a crucial role in connecting users with information they need. As search engines continue to evolve, Generative AI is set to revolutionize the way we search for information online. Google’s Generative AI, announced at the Google I/O conference on May 10, 2023, is a powerful new tool that has the potential to transform the search landscape. In this article, we’ll explore how Generative AI works, and how businesses can adapt their strategies to ensure visibility in the new search landscape.
What is Generative AI?
Generative AI is a type of artificial intelligence that can create new content, such as text, images, and music. While still under development, Generative AI has the potential to revolutionise many industries, including healthcare, education, and entertainment.
How will Generative AI change the way we search?
Generative AI is already being used to improve the search experience in a number of ways. For example, Google’s algorithm leverages Generative AI to understand the search intent of the user and provide recommended answers, rather than simply displaying search results. In the future, Generative AI is likely to play an even greater role in search. For example, it could be used to generate personalised search results based on a user’s interests and history. It could also be used to create interactive search experiences, such as virtual reality tours or interactive infographics.
What does this mean for businesses?
The rise of Generative AI will have a significant impact on businesses. In order to be successful in the future, businesses will need to understand how Generative AI works and how to use it to their advantage.
Being discoverable through AI engine recommendations is crucial for businesses to succeed in the new search landscape. This involves creating high-quality content that is tailored to their target audience and optimizing their websites to rank higher on search engines. The goal is to be recommended by AI engines to users based on the relevance and quality of their content.
For instance, let’s take the example of a mobile phone company “ABC.” Before the emergence of Generative AI, the digital marketing team at “ABC” would have strived to make the brand appear on top of search engine results for the keyword “Best mobile phones”. They would have been happy even if they made it to the 10th or 12th position, as they still had a chance for people to discover them. However, given the new AI world, if the user searches for “Best mobile phones,” the AI engine will likely list 5 to 6 brands based on different parameters. If it does not list the brand “ABC,” then the brand has no chance of being discovered. Users are not even going to look at the top three Google search results in the coming days. Therefore, it becomes crucial for digital marketers and brand managers to understand how Generative AI works and work towards building a web presence that will be picked by AI engines in product/brand recommendations.
Generative AI SEO:
One important aspect of adapting to the rise of generative AI is incorporating Generative AI SEO strategies. Generative AI SEO involves optimising a client’s website and web presence to become more discoverable by AI engines. This includes creating high-quality content that is optimised for AI engines, using relevant keywords and phrases, and ensuring that the website is easy to navigate.
Additionally, businesses should focus on building a strong online presence through various channels such as social media, online directories, and review sites. By implementing Generative AI SEO tactics, businesses can improve their chances of being recommended by AI engines and appearing at the top of search results.
Here are some specific things that businesses can do to improve their chances of being picked up by AI engines:
- Create high-quality content that is relevant to their target audiences. This content should be informative, engaging, and well-written.
- Optimise their websites for search engines. This includes using the right keywords and phrases, and making sure their websites are easy to navigate.
- Use Generative AI to create new and innovative content. This could include creating interactive infographics, virtual reality tours, or even chatbots that can answer customer questions.
By taking these steps, businesses can ensure that they are visible to users in the new AI-powered search landscape.
Spigital is a new age digital marketing agency that is at the forefront of the Generative AI revolution. The company is committed to helping its clients succeed in the new AI-powered search landscape. Spigital’s team of experts is constantly studying Google’s Generative AI to better understand how it works and how it can be used to improve the reach and visibility of its clients.
